I LOVE the idea of the First Read Club! What a great idea for our librarians! I think students of all ages would be excited to see their names on stickers in the front of books. It is a great way for students to leave a positive mark behind as they move through our schools. What makes this a fabulous idea is that every classroom can also have a First Read Club. It doesn't just need to happen in the library.
I think the Cafe idea for secondary is very appealing. It meets just once a month in the morning and features refreshments along with a teacher and his/her favorite book. Hearing one of your teachers read passages from a favorite book has got to draw some interest. Following up with a photo/poster of the teacher and the favorite book is a great way to keep these books in the minds of students.
There are other easy to implement ways to celebrate books in this chapter. I hope you find one that suits your style.